Saturday, March 5, 2016

Student Creates Music Videos for UWO Admissions

Blog post by Michael Lokken:

Multimedia projects involving audio and video recordings are produced in the Admissions Office at Oshkosh on a regular basis. Being one of the number of Music Industry and Radio-TV-Film students expressing interest in music videos, working together as a team of social media representatives has helped sustain several years of a music video making tradition. In 2012, we used the ProTools studio to record the vocals for a cover of a Carly Rae Jepsen & Owl City song:


The most recent project done in the Spring of '15 was my biggest project to date and uses a mixture of popular songs done in different styles with a variety of acoustic and virtual synth instruments. The challenge of producing a mockup with songs in different tempos meant that transitions had to be planned out in advance then transcribed for the corresponding instruments before being recorded. Students of the music program stepped in to perform violin, trombone, trumpet, drum set and bass while members of the Admissions Office performed on acoustic guitar, ukulele, vocals, clapping, saxophone, electric guitar and MIDI keyboard.

In 2013 UW Oshkosh Admissions did a collaboration with Mario MA Johnson and Alexander Jay in an Admissions original entitled "I Am A Titan". The vocal mixing was taken on as a Recording Practicum project and additional vocals were performed by Ashley Valentine of the Recording Major. I organized a lot of the locations and backdrops for this one.


"Best Day of My Life" was recorded, mixed and mastered by Zach Schimenz in 2014. He also arranged a few parts of an instrumental track beneath the vocals, drums, bass, guitar and banjo. I contacted the copyright holders, Sony and Roundhill Music, and got permission for UW Oshkosh to officially release the video as a cover of the American Authors’ song which reached Number 1 on the US Billboard Adult Top 40. Brady Lee emulated the vocal style of the lead singer Zac Barnett, Megan Clarke performed on the drum set, office staff performed the bass/guitar and recruited a member of Greek Life to perform the banjo.


All videos contained are publications of the UW Oshkosh Admissions official YouTube channel and are shown at University Preview Days.

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